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I like these because they are tasty and convenient. They are much smaller than the New Zealand green mussels I enjoy at the Chinese buffet, but they also have more flavor. A little salty, a little sweet, and not as rubbery. They taste good all by themselves, but dipping them in a variety of sauces is also good (and fun). The mussels are already cooked, so you only have to warm them. Sometimes I don't even bother warming them but let them thaw until there aren't any chunks of ice remaining in the shells. (What's the point of warming up already-cooked mussels only to cool them back down again so you can eat them chilled?) The convenience factor can be a food safety factor as well, compared to live mussels...in addition to cleaning, you have to make sure there aren't any dead mussels. With these precooked mussels, someone else has already done the work for you. The price is comparable to live mussels in my area. Oh yeah...I should add that my girlfriend doesn't care for New Zealand mussels but she liked this kind.