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Butter (Cream, Salt), Canola Oil, Buttermilk, Water, Salt, Lactic Acid, Vitamin A (Palmitate). That's it -7 ingredients, all natural and pronounceable. The taste is purely butter, it's lower in salt and cholesterol, and it's 2 grams lower in fat (9 gm vs. 10-12 gm) compared to the other similar products. When people are looking for something healthier, it's a shame this isn't advertised more strongly, since it tastes so good!